How Unknown Chinese Company Xiaomi Trumped Samsung To Lead India’s Smartphone Market? A research by Canalys has shown that Xiaomi has turned out to be the highest rated smartphone vendor in the Indian market leaving behind all others, including Samsung.
The research showed that Xiaomi held 27 percent of the market share in the quarter ending December 2017. It further added that over 30 million smartphones were imported by India in Q4 of 2017 with a quarter on quarter growth of 6 percent. With a share of 8.2 million units in the 30 million smartphones, Xiaomi beat Samsung which now holds a 25 percent market share with 7.3 million units. In the September quarter, however, both the companies, went head to head with a tie at 23 percent market share.
‘Research Report Untrue, Samsung Still At The Top’ – Company Statement
Samsung has however released a statement saying it disagrees with the market share report, claiming to still hold 40 percent of the market share in India. The official statement says that Samsung is still India’s number one smartphone company. Quoting a research by GfK, Samsung said it held 45 percent value market share in India and a 40 percent volume market share. A spokesperson from the South Korean company said that Samsung is leading the Indian market in all spheres.
How Xiaomi Trumped Samsung
Over the last few years, the only competition seen in the Indian market has been among the Indian smartphone makers while the Chinese and South Korean companies remained strong at the lead. Following Xiaomi and Samsung, the next three companies at the top are Vivo, Oppo, and Lenovo. Canalys researchers said the reason behind Xiaomi’s impressive growth is the top quality of its products and the trust in leadership.
Meanwhile, a smartphone maker from China has catered especially to the Indian smartphone market, solving the troubles of unlocking the phone with oily fingers. The Shenzhen-based Transsion Holdings has offered smartphones at USD 10 per unit, making it the top mobile phone vendor.
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