Astounding Tech Marvel – US Airport Becomes 1st In The World To Use ‘Parallel Reality’; Here Is How It Works

Phrases like Parallel Reality often take one’s train of thought in the direction of an alternate virtual world that either exists in imagination or on the internet. But now, Parallel Reality is a real technological marvel currently on display at the Metro Airport in Detroit, United States.

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The Detroit Airport recently installed a futuristic display board that provides travelers with personalized flight information. Misapplied Sciences and Delta Airlines worked together to develop the “Parallel Reality” board, which is now under beta testing, according to Gadgets 360.

Instead of spending several minutes skimming through loads of information related to routes, flight arrival, departure, time of the flight and status, etc., the passengers can access all of their information from the board.

The intriguing thing about the board is that only the passenger looking at the board can access their personalized information while nobody else can see it. Each passenger can only see their respective information, preserving privacy.

People who skip the Parallel Reality screen will see a nondescript board. Their personal information will not be displayed, nor will they be able to see anyone else’s.

Parallel Reality” board at Detroit Metropolitan Airport (via Delta)

According to a statement from the airline, the screen can accommodate up to 100 passengers and provide each viewer with a distinctive and personalized experience, even when they are seated next to many other viewers.

Passengers can view information on the screen, including their gate number, departure time, the best route to take, and the estimated time to get there. The only way for them to use the technology would be to choose to watch the screen at the “Parallel Reality Experience” kiosk.

According to Ranjan Goswami, senior vice president of Delta Airlines’ Atlanta headquarters, customers won’t have to look for flight and gate information anymore because of the Parallel Reality experience.

A concept like the parallel reality display works because each pixel can concurrently project millions of light beams in various directions.

The system’s sensors track travelers who scan their boarding cards and choose to participate in the experience and display the appropriate information to their eyes. The new exhibit is 21 and a half feet in width and six and a half feet in height.

Parallel Reality Detroit Airport

An Astounding Technological Marvel

Misapplied Sciences, a firm created by a small group of Microsoft and Walt Disney Imagineering veterans, developed the technique. In 2018, GeekWire wrote about the business and encountered “mind-bending” technology. Since then, the business has relocated its main office to Pasadena, California.

As part of its digital identification experience, Delta utilizes Detroit’s high-tech departure board to speed up procedures, including luggage checks, security inspections, and boarding.

By scanning their boarding card or digital identity at a kiosk, travelers can opt-in and create a private viewing zone near them. The display points pertinent flying data in that direction.

A non-biometric overhead sensor continuously changes the viewer’s private zone to their new location as they walk about. “The user can see their tailored content while on the move; thanks to this,” GeekWire elaborated.


The company claims that this content can be targeted in real-time from public displays to particular locations, people, and objects when combined with location technology and sensors, similar to those already built into a smartphone, following them in three-dimensional space as they move through the world.

According to Albert Ng, CEO and co-founder of Misapplied Sciences, several people can be looking at the same pixel at the exact moment and yet experience an entirely different color.

That is every single pixel. The light colors that each multi-view pixels emit may then be controlled, allowing us to create displays. “We may create graphics in various places after combining those light rays,” he said.

Ng has previously worked at Microsoft as a research intern. He co-founded the business with Dave Thompson, the chief operating and creative officer, who previously worked for Walt Disney Imagineering, where he oversaw the design of theme park attractions and cruise ship experiences, and Paul Dietz, a former senior researcher at Microsoft who left Misapplied Sciences in 2019.

Delta initially tested the digital ID technology in Detroit among the employees. The parallel reality experience has been in development for a while. Metro Airport is the first airport in the world to employ it.

The ultimate objective is to introduce this technology to additional airports all around the nation and the globe. The board will also appear in whichever language you select, which is another neat feature to note.